Trackable Entertainment Licensing.
Connect your brand with aligned audiences across FAST channels, TV series, sponsorships, and niche film festivals.
The Problem
Traditional media buying rewards impressions, not outcomes.
Exposure Over Results
Traditional CPM models measure delivery cost — not business impact.
Broad Reach, Weak Fit
Large media buys often prioritize scale over true audience alignment.
Uncredited Licensing Value
Licensing teams rarely get credit for the measurable value they help create.
The Old Model
Licensing remains under-monetized and under-measured because value is still inferred instead of proven.
CPM = Cost to deliver impressions
ROI = Assumed, not measured
The Reframe
Move from exposure to influence.
Alignment
Engagement
Conversion
Impressions
Reach
Frequency
Traditional Media
ROI Precision
We do not sell ads as interruptions.
We structure micro-investments that put brands inside environments where audiences already care.
We provide bullseye barter delivering a truly engaged audience.
How It Works
Three placement lanes, one measurement system.
Reach highly specific audiences through curated channels with repeat viewing behavior. Nearly 40% of the US watches FAST channels each month, with total viewing hours up 43% year over year.
FAST Channels/CTV
TV Series + Product Placement
Integrate the brand into story, context, and on-screen relevance rather than interruption.
Show up in values-driven cultural moments that produce trust, press, and long-tail visibility. Further brand engagement with in-person or virtual activations.
Niche Festivals + Sponsorship
Micro-Investment.
Trackable Response.
Licensing Upside.
Micro-Investment. Trackable Response. Licensing Upside.
How We Measure ROI Without Ratings
Outcome metrics replace reliance on traditional CPM alone.
Custom URLs/QR
Track response from specific placements
Promotion Sweepstakes Contest
CPQE
Cost per qualified engagement
Instead of asking “What CPM can you prove?” the brand can ask: “Why buy impressions when you can start buying outcomes."
Brand Lift
Measure favorability, recall, and intent
More About CPQE
Bullseye Bartering | Niche CTV Advertising
The Metric That Changes Everything in Niche CTV Advertising
THE CPQE FORMULA: CPQE = Total Campaign Cost ÷ Number of Qualified Engagements
What Counts as a Qualified Engagement?
A viewer qualifies as an engagement when they meet one or more of the following criteria:
Watched 50% or more of an ad — not just a counted impression
Is demographically verified as your core target audience
Took a measurable action: QR code scan, website visit, or app download
Engaged with brand content on a channel directly relevant to their passion
Re-engaged with the brand within a defined timeframe post-exposure
This model allows for bullseye barter engagement.
CPQE vs. CPM: The Numbers Tell the Story
Same Budget with Dramatically Better Results
Small, aligned audiences can outperform broad reach when the content context fits the brand and the response path is measurable.
How CTV Enables Audience Measurement
12 Precision Tools Traditional TV Never Had
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Identifies exactly what was watched, for how long, on which channel — across millions of opted-in smart TVs.
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A pixel delivered with each ad generates a logline with IP address, device, OS, and engagement data on the measurement server.
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Ties TV ad exposure to subsequent actions taken on phones, laptops, and tablets within the same household.
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Tracks viewer engagement through device-level identifiers, enabling reach, frequency, and conversion measurement per household.
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Confirms whether a viewer watched 25%, 50%, 75%, or 100% of an ad — the critical input for CPQE calculations.
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Connects ad exposure to downstream behavior — a viewer sees the ad Tuesday, visits the website Friday to purchase.
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Measures brand favorability, ad recall, and purchase intent before and after campaign exposure with verified audiences.
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Identifies the unique audience added by CTV beyond what was already reached through linear TV — no double-counting.
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Panel data applied by demographics, genre, and time of day to account for multiple viewers watching a single screen.
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Connects CTV impressions to retail loyalty data, CRM records, and purchase history in a privacy-safe environment.
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Every scan or visit is directly attributable to a specific placement, channel, and time slot — no guesswork.
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Accurately attributes credit to each marketing touchpoint — quantifying the value of CTV’s role in the full conversion path.
Exposure
Action
Stop buying impressions. Start buying outcomes.
Sample ROI Model
Illustrative pilot economics for a micro-investment campaign.
$25k
Pilot investment
3,200
Qualified engagements
$39
Illustrative cost per conversion
640
Direct actions
Low-risk pilot size
Clear campaign dashboard
Fast learnings for scale
What the Brand Sees
Small, aligned audiences can outperform broad reach when the content context fits the brand and the response path is measurable
Takeway
Current Partners
Turn Passion Communities into Customer Engines.
