Micro Investments
Measurable Impact
Providing a powerful marketing extension that blends CTV, digital, and live experiences - giving brands a dynamic platform to deliver targeted campaigns to highly engaged, passion-driven audiences, all with measurable, trackable results.
The Problem
Traditional media buying gets estimates of impressions, not real outcomes
Exposure Over Results
Traditional CPM models measure delivery cost — not business impact
Broad Reach, Weak Fit
Large media buys often prioritize scale over true audience alignment
Uncredited Licensing Value
Licensing teams rarely get credit for the measurable value they help create
The Old Model
Licensing remains under-monetized and under-measured because value is still inferred instead of proven
CPM = Cost to deliver impressions
ROI = Assumed, not measured
The Reframe
Move from exposure to influence
ROI Precision
Alignment
Engagement
Conversion
We do not sell ads as interruptions
We structure micro-investments that put brands inside environments where audiences already care
You gain bullseye, targeted brand engagement at a fraction of the price to get in front of an authentic and truly engaged audience
Your brand moves from exposure to influence
How It Works
Three placement lanes - one measurement system
Reach highly specific audiences through curated channels with repeat viewing behavior. Nearly 40% of the US watches FAST channels each month, with total viewing hours up 43% year over year
FAST Channels/CTV
TV Series + Product Placement
Integrate the brand into story, context, and on-screen relevance rather than interruption
Show up in values-driven cultural moments that produce trust, press, and long-tail visibility. Further brand engagement with in-person or virtual activations
Niche Festivals + Sponsorship
Micro-Investment.
Trackable Response.
Licensing Upside.
Micro-Investment. Trackable Response. Licensing Upside.
How We Measure ROI Without Ratings
Outcome metrics replace reliance on traditional CPM alone
Custom URLs/QR
Track response from specific placements
CPQE
Cost per qualified engagement
Coupons/Contests
Customer engagement
Instead of asking “What CPM can you prove?” the brand can ask: “Why buy impressions when you can start buying outcomes"
Brand Lift
Favorable recall and involvement
More About CPQE
Bullseye ad placements; show and channel sponsorships; and integrated product placement
The Metric That Changes Everything in Niche CTV
THE CPQE FORMULA: CPQE = Total Campaign Cost ÷ Number of Qualified Engagements
What Counts as a Qualified Engagement?
A viewer qualifies as an engagement when they meet one or more of the following criteria:
Watched 50% or more of an ad — not just a counted impression.
Is demographically verified as your core target audience.
Took a measurable action: QR code scan, website visit, or app download.
Engaged with brand content on a channel directly relevant to their passion.
Re-engaged with the brand within a defined timeframe post-exposure.
CPQE vs. CPM: The Numbers Tell the Story
Same Budget with Dramatically Better Results
Small, aligned audiences can outperform broad reach when the content context fits the brand and the response path is measurable
How CTV Enables Audience Measurement
12 Precision Tools Traditional TV Never Had
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Identifies exactly what was watched, for how long, on which channel — across millions of opted-in smart TVs.
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A pixel delivered with each ad generates a logline with IP address, device, OS, and engagement data on the measurement server.
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Ties TV ad exposure to subsequent actions taken on phones, laptops, and tablets within the same household.
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Tracks viewer engagement through device-level identifiers, enabling reach, frequency, and conversion measurement per household.
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Confirms whether a viewer watched 25%, 50%, 75%, or 100% of an ad — the critical input for CPQE calculations.
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Connects ad exposure to downstream behavior — a viewer sees the ad Tuesday, visits the website Friday to purchase.
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Measures brand favorability, ad recall, and purchase intent before and after campaign exposure with verified audiences.
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Identifies the unique audience added by CTV beyond what was already reached through linear TV — no double-counting.
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Panel data applied by demographics, genre, and time of day to account for multiple viewers watching a single screen.
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Connects CTV impressions to retail loyalty data, CRM records, and purchase history in a privacy-safe environment.
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Every scan or visit is directly attributable to a specific placement, channel, and time slot — no guesswork.
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Accurately attributes credit to each marketing touchpoint — quantifying the value of CTV’s role in the full conversion path.
Exposure
Action
Stop buying impressions. Start buying outcomes
Sample ROI Model
Illustrative pilot economics for a micro-investment campaign.
$25k
Pilot investment
3,200
Qualified engagements
$39
Illustrative cost per conversion
640
Direct actions
Low-risk pilot size
Clear campaign dashboard
Fast learnings for scale
What the Brand Sees
Small, aligned audiences can outperform broad reach when the content context fits the brand and the response path is measurable
Takeway
Current Partners
Niche extensions of Newsmax, a top 5 cable network with a free streaming channel in addition to Newsmax+, their paid streaming subscription service available on Roku, Fire TV, Apple TV, phones, and browsers. Newsmax+ has seen a 25% year-over-year increase in total viewership. The network serves a high-attention, high-trust audience and has launched WORLD AT WAR (currently in 15M HH via YouTubeTV + Hulu and growing) and their WAR & WARRIORS channel is available via FAST and CTV.
Turn Passion Communities into Customer Engines.
WAR & WARRIORS
With carriage in over 100 countries, we bring a devoted youthful audience with product placement opportunities on original ongoing productions. BIGA Anime and ESR Gaming deliver always-on access to highly engaged, passion-driven young audiences across anime and esports—distributed via CTV, FAST, and OTT platforms like Sling, STIRR, Roku, and Fire TV.
A lifestyle channel with 100M households + product placement opportunities. JLTV delivers trusted, culturally relevant access to an affluent, engaged, and often under-targeted audience with strong identity and loyalty. Adults 35+, higher income households. Affluent, educated, and highly influential consumers.
Horror isn’t just content—it’s one of the most engaged, repeat-viewing audiences in media, with strong identity, social sharing, and event-driven behavior. 18–34is the sweet spot. Slight male skew but increasingly gender-balanced. Strong Gen Z + younger Millennial presence.
Production company with over 5,200 titles most of which are currently available on Gannett’s Connect TV Deployment providing 4-5 Million impressions per title with additional distribution globally. Award winning on going productions in the adventure, travel and lifestyle genres with available product placement and sponsorship opportunities.