Today, I am the founder of ROI Precision, a venture born out of a fundamental shift in the media business: the move toward revenue-share monetization models that often fail niche content, niche channels, independent creators, and film festivals.

ROI Precision is designed to bridge that gap.

By leveraging the power of CTV and digital ecosystems, I connect highly targeted, passionate audiences with commercial brands—creating opportunities for micro-investments that deliver macro results. My focus is on unlocking the value of engaged communities and aligning them with brands in ways that are measurable, efficient, and impactful.

Throughout my career, I’ve operated at the intersection of storytelling, audience engagement, and business strategy—driven by a consistent goal: to create work that not only reaches people, but moves them—and delivers real-world results.

I represent a portfolio of niche Connected Television (CTV) channels, each built around a highly specific and deeply engaged audience. These are not broad-reach networks — they are bullseye platforms that deliver your brand directly to passionate consumers most likely engage. 

Combined, these channels reach 100+ million households across the CTV landscape, offering brands a rare opportunity to connect with passionate, loyalty-driven communities including WORLD AT WAR (extension of Newsmax TV) appealing to a politically conservative wealthy baby-boomer audience deeply engaged with military, current affairs, history buffs,  BIG A ANIME + E-SPORTS  (owned by  Revolution Network) with viewers that are primarily male Gen Z and Millennials, and JEWISH LIFE TV whose audience consists of Jewish lifestyle/culture viewers alongside Christian Zionists. 

I am actively seeking brand partnerships that go beyond traditional advertising. Specifically, I am exploring:

• "Bullseye Bartering" — a non-traditional ad time exchange model that eliminates waste and maximizes relevance.  ROI Procession. 

• Product Placement — organic integration into existing programming

• Channel Sponsorships — full or partial channel underwriting in the tradition of the PBS model ("Made possible by...")

• Show-Level Sponsorships — owning a presence within specific programming that aligns with your brand's licensing initiative

If your brand has an active licensing campaign and is looking for a targeted, cost-effective media partner to amplify it, let's connect. These channels aren't for everyone — and that's exactly the point.  We are part of your solution to delivering macro results for a micro investment.

ROI PRECISION was born from my experiences in the world of television and the intersection of monetizing the content that producers create.

I began my career in one of the most storied newsrooms in American broadcast journalism—WCCO-TV in Minneapolis, the newsroom that inspired The Mary Tyler Moore Show. Recruited directly out of college, I entered an environment that produced some of the industry’s most respected journalists, many of whom went on to lead at the network level and at PBS, including FRONTLINE.

I was quickly promoted into the Special Reports unit, where I worked across documentaries, investigative series, and long-form storytelling—immersive, high-impact journalism designed to expose injustice and drive change.

My investigative work often required going undercover:

• I posed as a pregnant teenager attempting to sell my unborn child, helping uncover and shutting down an illegal baby-selling ring.

• I went undercover as a mentally ill patient during the aftermath of the defunding of state mental institutions, when loosely regulated halfway houses proliferated. Living inside one such facility 24/7 for six weeks, I documented the owner’s ongoing sexual abuse of residents—women who had been unable to bring credible charges due to their mental health status. The investigation led to the loss of his license and a lifetime ban from the industry.

This work—and many of the documentaries and investigative series I contributed to—was recognized with the highest honors in journalism, including Peabody Awards and DuPont-Columbia Awards.

Following my time at WCCO, I co-founded Planet Pictures with my husband and longtime collaborator—a partner in both business and storytelling. Together, we built a lifestyle and documentary production and distribution company focused on original, globally relevant content.

We were commissioned to produce original programming for leading broadcasters including PBS, Discovery, TLC, Ovation, S4C (Wales), and UFA Nonfiction (Germany), among others. Our work spanned formats, cultures, and audiences, combining strong storytelling with a sharp understanding of international markets.

In parallel, we built and curated a catalog of more than 3,000 hours of finished programming, supplying content to emerging and newly launched channels worldwide during a period of rapid global media expansion.

In 2014, I launched Jenny Hayden Media, building on long-standing relationships across the lifestyle and documentary ecosystem. Through this company, I continued to work on behalf of third-party content owners—advising on positioning, packaging, and distribution strategies in an increasingly fragmented media landscape while negotiating and providing licensing deals for these owners resulting in significant monetization of their content.

I also served as a consultant to ShortsTV, as a content acquisition executive for the DirecTV-distributed network dedicated to short-form storytelling across genres—further expanding my work at the intersection of curation, audience, and platform strategy.

Today, I am the founder of ROI Precision, a venture born out of a fundamental shift in the media business: the move toward revenue-share monetization models that often fail niche channels, independent creators, and film festivals.

ROI Precision is designed to bridge that gap.

By leveraging the power of CTV and digital ecosystems, I connect highly targeted, passionate audiences with commercial brands—creating opportunities for micro-investments that deliver macro results. My focus is on unlocking the value of engaged communities and aligning them with brands in ways that are measurable, efficient, and impactful.

Throughout my career, I’ve operated at the intersection of storytelling, audience engagement, and business strategy—driven by a consistent goal: to create work that not only reaches people, but moves them—and delivers real-world results.